ANTTI T. MÄKELÄ

Profile

Antti T. Mäkelä

Founder, Chief Business Development Manager at Uno-Am Ay
Management Consulting | Finland, FI

Summary

Having educated both the traditional academic and more hands-on technical way, I have successfully gathered valuable knowledge and skills to work as an entrepreneur and starting my own creative business. Furthermore, I have acquired international working experience with solid national involvement in the academic field while being employed by the University of Tampere since 2008.

My first publication saw daylight in June 2010 when the Ludwig von Mises Institute-Europe published "The Creative Powers of the Information Society". In my research, I have focused on human creativity and its ability to be utilized in the context of service production in the Finnish information society projection. I believe that innovation processes are steadily moving toward a more open environment, where co-creation and social creativity make the difference.

Currently, I am looking for inspirational job opportunities that would include creativity and R&D processes utilization.
Specialties: R&D, open innovation, innovation research, public relations, political science, information society research, international relations, social sciences, computer sciences, service marketing, innovation management, public law, business management.

Experience

  • Jan 2010 - Present

    Founder, Chief Business Development Manager / Uno-Am Ay

  • Sept 2009 - Present

    Project developer / University of Tampere

    Academic career and profession e-service coordination and development.
  • Jun 2009 - Jun 2010

    Policy assistant, research associate / The Ludwig von Mises Institute-Europe

    Public relations & networking, academic research position in a think-tank environment focusing on EU affairs, economics and political science.
  • Dec 2008 - Jun 2009

    Project consultant / University of Tampere

    Unipoli event management system evaluation and testing, Kitkatta.net administrator and content production, search engine optimization, Google and Facebook marketing, databases, competitive bidding, Alumni web service administrator.
  • Aug 2008 - Dec 2008

    Administrator / University of Tampere Alumni

    Development and maintenance of a Alumni web service, producing a users manual. Other areas: public relations, customer service and communications.
  • Aug 2008 - Oct 2008

    Production assistant / Saha Creative Events

    Contracts, sales and pr.
  • May 2008 - Aug 2008

    Project secretary / University of Tampere

    Developing and updating the national Kitkatta.net web service.
  • Mar 2008 - May 2008

    Preparation course teacher (Political science) / Iltakoulu ry

    Preparation of additional materials, planning the course schedule, teaching and coaching.
  • Oct 2007 - Oct 2007

    Production assistant / Saha Creative Events

    Hosting international event guests, coordinating the logistics and general event production.

Education

  • 2005 - 2010

    Tampereen yliopisto

    Master of Social Sciences in Political science, International relations, Public law, Business Management and Philosophy.
    Activities: Board member of Iltakoulu ry, the student organization of political science & international relations 2006-2007. Political science preparation course coordinator 2007-2008.
  • 2003 - 2005

    Satakunta University of Applied Sciences

    Bachelor of Business Administration in Computer science

Additional information

Websites:
Interests:
Long-distance running, gym

Posts

  • August 30, 02:29 AM

    Effective communications solution – A new service from Uno-Am

    Uno-Am communications solution for effective political campaigning is a tool and an environment for individuals who want to influence and make a real difference.

    Read more from Uno-Am Blog (In Finnish only).

  • August 24, 06:39 AM

    Uno-Am Website Beta out today

    Me and my partners are proud to publish the first version of the Uno-Am website. Check it out and browse around. Enjoy.

  • August 10, 01:26 PM

    Uno-Am Forthcoming Product Line “Creative Communications & Design ’10″

    What I have here is the upcoming product line of our creative agency. This product line will be officially released soonish, while our company’s website gets updated in the near future. With that in mind, I’m offering a sneak peek of the products for you to mull over. Enjoy!

    Basic

    The Basic Solution contains essential functions for a web-based communications and marketing solution, created around a customized content management system. The solution is provided with a variety of tools of utilizing contemporary communications standars e.g. social tools and resources. The Basic Solution works best for the marketing and communications needs of small and medium-sized enterprises, NGO’s and public organizations.

    Premium

    The Premium Solution is all about a comprehensive and innovative solution production. The client is introduced to a variety of different communicative tools that are compared with desired needs and requirements. The idea of the package is to create a truly innovative communicative environment, which is generated of a unique collection of distinguishable features. Practically, the Premium Solution involves the idea and the method of implementation of the Basic Solution, enriched with a unique and innovative communications toolbox and design.

    Open

    The Open Solution is all about increasing the opportunities and possibilities for the maximum flow of knowledge, may it be restricted mainly inside an organization or without any boundaries. As the fundamentals of working life, especially in the creative sector, are constantly renewing themselves, the tools have to match the new requirements. The Open Solution includes a collaborative tool, operating on a wiki-environment with a suitable platform and content management. The solution is tailored and designed for the exact needs of the customer. Additionally, we won’t leave you alone! We throw in an educational training package for you to make the most of the solution.

  • July 19, 08:02 AM

    “The Creative Powers of the Information Society: A Hayekian approach to the Finnish information society strategies”

    The Creative Powers of the Information Society has been recently published by a Brussel-based think-thank, the Ludwig von Mises Institute-Europe. The following quotation has been acquired from the LVMI-Europe website.

    The legacy of Friedrich August Von Hayeks’ life work remains an influential source of inspiration to scholars in different fields of science. Naturally, the Hayekian economic theory endures in our contemporary environment, however, Hayek excels in examining a multitude of diverse social phenomenon. In the Creative Powers of the Information Society, the Hayekian approach on human innovativeness is utilized to provide perspectives on information society through reviewing the theories of a free civilization and organizational competency.

    After witnessing the emergence of an era of digitalized human creativity, manifesting itself as a product of the development of the information technology, we now have a growing number of chances to interact and socialize with each other. Nevertheless, we are rarely provided with solutions that could utilize our intellect. Examples of such lack of judgement are generally associated with public organizations.

    According to the findings this study analyzes, the information society would benefit more from functions that the Hayekian theory on creativity pushes forward. Thus, public processes would add on the number of organizational interest groups, attain more information to produce better services and increase transparency. Consequently, the public organizations would acquit themselves better for their appointed basic task and mission.

    The Creative Powers of the Information Society is produced in cooperation with the Ludwig von Mises Institute-Europe.

    Click here to read the complete paper.

  • July 19, 07:54 AM

    Updated Curriculum Vitae

    You may introduce yourself to latest version of my CV. The file is converted to pdf-format and can be downloaded here:

    Antti T. Mäkelä – Curriculum Vitae

  • April 19, 11:08 AM

    Done

    I’ve finalized my thesis for the first time today and it is practically done. I’ve sent it to of my professors, they’ve promised to browse it through and give comments. After some (hopefully minor) adjustments, I’ll leave the paper to be proofread and then- it is done.

    It turned out not to be as good as I’ve expected, but I’m sure it will do. I’m glad that I managed to pull it off in English, and I’m sure it will serve me as great assistance in the future. I will post my final version to this blog when it is the real deal. This would be approximately in a three weeks time.

  • January 27, 02:17 PM

    Hayek + knowledge and strategies = problems

    I’m having really grave problems in trying to implement the Hayekian theorizing of knowledge into my theoretical framework. These problems appear every time I start thinking of how to connect the benefits of mass innovation with governmental decision-making.

    Hayek states that knowledge has, apart from the scientific knowledge, a practical side. This knowledge is dispersed among countless individuals and can not be used by a governmental institutions in making decisions. And thus, governmental decision-making has to merely safeguard the liberties for the individuals for they can decide in cooperation which is best for them.  Hayek calls such an institution an open society.

    If the case I am about to use shows that in a certain environment the governmental institution made a bad decision while the option that the market forces produced was seemingly better (and humane), I should refer to Hayek while claiming that governmental decisions lacked knowledge and therefore failed? Right?

    The failed governmental decisions have their basis sketched on the strategy documents and hence I should compare the strategies with how good was their ability to predict the future or the ability. Right? Now I just need a good strategic analyzing method to evaluate these documents, right? Any suggestion?

  • January 11, 12:34 PM

    Hayek and Knowledge

    The first leg of the year 2010 has been quiet enough. I’m using the second chapter of Hayeks’ Constitution of Liberty as a reference.

    Knowledge

    Starting with the utmost basics of theorizing civilizations, we are to use certain utensils whilst using Hayekian schemes of thought in explaining the workings and functions of a civilized society and its constituents. Hayekian notion of knowledge in a civilized society sets a certain pattern toward its existence and beneficial usability. Knowledge is conceptually something every individual possess regardless of its contents. One of its furthermost attribute is its ability to cumulate i.e. its amount can be increased. Realizing the basic properties Hayek constructs a theorem connecting the ability of knowledge to cumulate with the growth of the civilization.

    Secondly, Hayek describes the patterns of naturally cumulative knowledge and compares it with more artificial methods, thus pinpointing certain errors in certain scheme of thought that are not to be acquired if the full abilities of knowledge are to be set free. Hayek argues that knowledge in society is not of a focused origin but dispersed to single fragments i.e. every individual in a particular society.  For centralized knowledge has only limited usability  it can not be used to increase knowledge in absolute measures, and hence knowledge cumulates in concert with the growth of the civilization, the activity of individuals becomes essential in Hayekian theorizing.

    One of the first Hayekian conceptions of knowledge meets individuals is analogous to the Socratic maxim that sets square one for a civilization as a state of ignorance. Although, Hayek does not judge individual intelligence as ignorance per se but emphasizes its limited quota when compared with situations where the individual stocks of knowledge would be shared, developed and altered. Therefore, Hayek comes to a conclusion that to escape individual ignorance one has to communicate with other individuals , for firstly it is time and resource consuming to invent the wheel all over again, and secondly it’s impossible to acquire for certain goals alone.

    Characteristic of the Hayekian theorizing is a vibrant protagonist antagonist arrangement considering the basic attributes of the functions of a civilized society. Therefore Hayek sees the uselessness of central bureaucracy activities in forcing a set of rules via a top-down model. Hence, like argued in the earlier chapter, dictating the activities of a myriad individuals from a centralized source is not as powerful as a tool for acquiring knowledge, if compared with the mutual cooperation of individuals behaving in a fashion they see fit for their own purposes, let it be individually or collectively orientated.

  • November 24, 12:37 PM

    The creative power of society by Hayek (first attempt)

    I thought I might publish my first version of the theory I’m planning on using.

    Theoretical frame of reference: Creative powers of society

    The theoretical framework used in this study provides an explanation on how the novel ideas of development in the information society can follow an ideal of freedom and free society by Hayekian definition. Friedrich August von Hayek is one of the most preeminent liberal thinkers of the 20th century whose reasoning is embraced widely in a myriad of social and economic sciences. This theoretical frame is erected on Hayek’s conception of institutions.

    To enable its creative powers for an optimum result, a society needs to enable certain attributes. The Hayekian view describes the nature of human action and elements of social interaction in a state of freedom trough a degree of individual liberty, requiring a lack of coercion of some by others.[1] By optimizing such an environment for the successful use of creative powers, we are capable of increasing our chances of “special constellations of individual endowment and circumstances” resulting “in the shaping of a new tool or the improvement of an old one.”[2] Therefore, it can be claimed that creative forces require a certain amount, or a number of, individual liberties.

    For the development of society, in which we are concerned here, we are to review some in-built Hayekian features starting with knowledge and its use. The basic Hayekian axiom presupposes that an individual benefits from more knowledge than the he or she is aware of. During the pursuit of new information, an individual is able to escape his ignorance i.e. personage remain ignorant until they are to extract for knowledge previously unknown to them.[3] To be able to profit from such interaction, individuals have to socialize in an environment described as an advanced form of social life, thus realizing that his or hers discrete ends become more successful. Therefore, it can be argued that society’s advancement is parallel to the amount of knowledge used by its constituents, and it is thus important to preserve institutions that enable knowledge to transform and cumulate. [4]

    One of the most common misconceptions over the views in knowledge is the belief that the greatest human inventions are of an origin of deliberate design, yet this would mean that it would be possible to receive and employ knowledge to such extents that is unthinkable.     The peculiarity of intelligence is that it can’t be stored at one place or be used by one mind without loosing some of its essential creative powers i.e. a command by some for others will destroy the individual liberty to choose an option best suitable for someone at a particular moment in a detailed environment. Also, Hayek argues that knowledge is of a dispersive kind thus information in society is scattered among the individuals that constitute it. Therefore, it is vital for the empowerment of creative powers that the institutions in society are designed by “mutually adjusted efforts of many people”; hence “achievements are made greater than any single mind can foresee.”[5] Hayek claims that institutional structures providing individuals with the most extensive scope of opportunities are paramount for the advance of society.[6] Therefore, the amount of opportunities has to be as large as possible for static guidelines would be helpful only in static environment.

    Human action in society consists of constant adjustment to continually altering circumstances and conditions. These adjustments produce solutions and adaptations that are of temporary aid, albeit they can constitute more permanent features too. Hayek refers to this production as spontaneous formation, stating that the approach corresponds to the nature of human action. Considering that it is fairly easy to influence in the workings of society without respecting the underpinnings of freedom, and thus implement commands of positive rights rather than negative ones, we are to require a set of certain rules that satisfy these conditions. So, if we are to function in a way that ensures the maximum amount of creativity, our laws will have to generic to an extent that they enable us to perform in ways that gives us the freedom to act in anyway we think is best for a particular situation.[7]

    My understanding of the Hayekian comprehension of liberty leads inevitably to a certain chain of thought describing an ideal environment providing individuals with opportunities to make the most of their capabilities. In such an ideal, the common reasoning provides rules that are not to compete with or amend the nature of things, but to understand it and to provide society with institutions that are generic to an extent that help individuals interact and aspire for their goals, without additional coercion.


    [1] Hayek (1960: 11)

    [2] Hayek (1960: 30)

    [3] Hayek (1960: 22-23)

    [4] Hayek (1960: 26, 30)

    [5] Hayek (1960: 30-31)

    [6] Hayek (1960: 29)

    [7] Hayek (1960: 33)

  • November 18, 11:38 AM

    Timeline: from the 90′s onwards

    I somewhat ended up making a decision considering the content of my forthcoming thesis yesterday.  For a brief moment while strolling back home I thought to myself, why wouldn’t I use one or two methods for strategic planning as the method of evaluation the strategies for the information society. As it were,  I’d divide the strategies in a timely manner to represent three distinct eras from past (1990′s) to present and until future (2045).

    The first era goes by the name of the era of success. Finland had risen vigorously from the realms of deepest recession in the 90′s by fearlessly liberating its economic policies. The switch constituted environmental attributes providing for innovations, trade and growth. In the late 1990′s Finland was the number one nation in information society development. But others didn’t lag too far behind…

    It really is characteristic of a nation to inert after been praised to the skies before others, hence the deal was settled during the dawn of the 21st century. Noticing an ongoing downtrend among the ranks of information societies had an effect on later strategies, manifesting itself by emphasizing the threats and weaknesses of the great information society. This second era is called the era of challenges and decline.

    While we’re a part of the strategic second era in my division of the chosen epoch, the third age lies in the future. While, for obvious reasons, we can’t tell the future, we are eager to make bold conjectures. We have certain hopes and plans for the future too. And for these purposes, the material provided by the Finland Futures Research Center comes in handy.

Posts

  • September 01, 09:43 AM

    Avoin wiki-ympäristö sisällönhallintaan ja projektiviestinnän kehittämiseen | Uno-Am Open

    Monialaisen organisaation toiminnassa erilaiset seminaarit, koulutukset ja projektit keräävät yhteen ihmisiä ja ideoita. Materiaalia kertyy paljon. Sen hallinta on kiireisessä työssä usein haaste, johon kehittäjien aikaa ja resursseja kuluu kuin huomaamatta. Projektiviestinnän tehostaminen elää tekniikan ja ajatusmallien kehittyessä omaa murrosvaihettaan, jossa työkalujen helppokäyttöisyys ja kustannustehokkuus luo uusia mahdollisuuksia toteuttaa projektien sisällöntuottoa ja verkkoviestintää. Lisäksi mukana oleville projektityöntekijöille suodaan myös entistä paremmat työkalut luoda jotain ainutlaatuista.

    Wiki-pohjaisten julkaisujärjestelmien avulla organisaatiosi voi hallita eri projektien tietosisältöä kätevästi omalla tyylillään. Järjestelmät ovat erittäin muokkauskelpoisia, eikä organisaation tule enää muokata toimintaansa työkalujen ehdolla. Parasta wiki-työkalujen käytössä on kuitenkin sen mahdollistava avoimuus. Voit laajentaa projektisi kehittämistyötä myös suuren yleisön suuntaan kätevästi, ja näin tehostaa työsi vaikuttavuutta. Näin valjastat sosiaalisten innovaatioiden ja bottom-up -periaatteiden tarjoaman luomisvoiman projektisi käyttöön.

    Uno-Am Ay:n tarjoamassa Open -palvelussa on kyse avoimen innovaatio wiki-ympäristön valjastamisesta projektihallintaan ja -sisällöntuottoon. Palvelu sopii erityisesti organisaatioille jotka haluavat avata toimintojaan yleisölle, tai pyrkivät kehittämään esim. intranet-pohjaista sisäistä viestintäänsä.

    Toimitamme Wiki-ratkaisumme täyden palvelun tuotteena.  Suunnittelemme ja toteutamma järjestelmän kokonaan itse ja räätälöimme sen käyttöönne sekä teknisesti että visuaalisesti. Palvelu sisältää workshop-työpajat sekä wiki-maailmaan tutustumisesta että sen käytännön hyödyntämisestä. Koulutamme asiakkaamme palvelun käyttöön kokonaisvaltaisesti, ja pidämme lisäksi yllä käyttötukea ongelmatapausten varalta.

    Tulemme mielellämme esittelemään teille Wiki-ympäristöjen mahdollisuuksia ja avoimuusajattelun ideoita. Varaa aika täyttämällä yhteydenottolomake tai soittamalla numeroon 050 309 1455.

  • August 29, 02:03 PM

    Viestintäratkaisu vaikuttavaan kampanjointiin| Uno-Am Vaikuttaja

    Www-pohjaisessa vaikuttajaviestinnässä tärkeintä on yksinkertaisen ja selkeän viestin välittäminen mahdollisimman suurelle yleisölle. Oletko ottanut huomioon, palvelevatko nykyiset verkkosivut yleisöäsi ja ovatko ne riittävän selkeät?

    Uno-Am Vaikuttajan verkkoviestintäratkaisu on tuote, joka rakentuu käytettävyyden ja argumentaatiotaidon varaan. Voit vakuuttaa yleisösi tavalla, jolla takuulla erotut. Uno-Am Vaikuttajan Viestintäratkaisu koostuu seuraavista osista:

    • Poliittisen ohjelman selkeä ja looginen esittely argumentaatioteorian periaatteisiin pohjaten, uusimpia verkkoviestinnän helppokäyttötoimintoja hyödyntäen.
    • Laajemman yleisön tavoittaminen.
    • Vuorovaikutteisuuden mahdollistaminen sosiaalisen median innovaatioiden avulla.
    • Verkkotiedottamisen uusimpien ja tehokkaimpien työkalujen käyttäminen.
    • Vaikuttavuuden mittaaminen ja evaluointi.

    Tilaa Uno-Am Vaikuttaja tuote-esite täyttämällä yhteydenottolomake.

    Uno-Am Ay on nuori ja dynaaminen, luovien ammattilaisten omistama yritys, jonka päätuotteet koostuvat verkkoratkaisujen suunnittelu- ja toteutustyöstä. Lisäksi tuotamme yritysten ja yhteisöjen graafisiin ilmeisiin liittyviä palveluita webistä printtiin.

  • August 28, 04:30 PM

    Luova toimisto Tampereelta | Uno-Am Ay

    Uno-Am Ay on nuori ja dynaaminen, luovien ammattilaisten omistama yritys, jonka päätuotteet koostuvat verkkoratkaisujen suunnittelu- ja toteutustyöstä. Lisäksi tuotamme yritysten ja yhteisöjen graafisiin ilmeisiin liittyviä palveluita webistä printtiin.

    Uno-Am Ay on myös yhteiskuntatieteilijöiden perustama yritys. Mainostoimistojen ja digitaalisten palvelujen tuottajana erotumme muista erityisesti ymmärryksellämme hankemaailmasta. Asiakkaamme ovatkin usein julkisen sektorin edustajia aina akateemisesta maailmasta yleishyödyllisiin yhdistyksiin asti.

    Toimintatapamme ei nojaa ainoastaan valmiiden tuotteiden toimittamiseen, vaan pyrimme varmistamaan asiakkaan valmiudet hallita ja hyödyntää tilaamansa palvelua kunnolla. Siksi tarjoamme palveluidemme yhteydessä aina mahdollisuutta suunnitella ja ideoida palveluita Workshop-työpajassamme. Lisäksi palveluiden käyttö varmistetaan koulutuspäivällä ja käyttötuella.

    Hyödynnämme työssämme open-source teknologiasta tuttuja ajatuksia ja työkaluja, ja siksi voimmekin tarjota toteutuksia erittäin kilpailukykyiseen hintaan. Kun tekniikasta ei tarvitse pulittaa pitkää penniä, voidaan keskittyä olennaisimpiin asioihin: käytettävyyteen, luotettavuuteen ja löydettävyyteen.

    Olemme olleet mukana luomassa verkkopalveluita ja -ilmeitä, joissa teknologian lisäksi on onnistuttu rikkomaan tavanomaisia verkkototeutuksen tyylejä. Asiakaskuntaamme koostuukin tyytyväisistä julkisista organisaatioista.

    Ota meihin yhteyttä täyttämällä yhteydenottolomake.

  • August 27, 04:46 PM

    Töitämme ja referenssejä | Uno-Am Ay

    Olemme kuluneen vuoden aikana olleet mukana monissa mielenkiintoisissa projekteissa. Asiakkaamme ovat pääasiassa olleet julkisia organisaatioita, joilta löytyy tahtoa ja halua luoda verkkopalveluita uudella otteella. Yhteistyökumppanimme ovat myös oivaltaneet avoimen lähdekoodin julkaisujärjestelmien käyttämisen käteäväksi ja kustannustehokkaaksi tavaksi ylläpitää verkkoviestintää. Yhteistyömme tulokset ovat olleet ainutlaatuisia – halutuista ratkaisuista on rakennettu osaamisemme avulla aidosti innovatiivisia ja helppokäyttöisiä kokonaisuuksia.

    RekryWiki 2010 – Avoin innovaatioympäristö higher education -yhteistyöhön

    RekryWiki on verkossa toimiva wiki- pohjainen työympäristö, joka on suunniteltu erityisesti pirkanmaalaisten korkeakoulujen rekrytointipalvelujen sisäiseen viestintään, projektiarkistoksi ja sisällönhallintaan. Suunnittelun tärkeimpänä lähtökohtana pidimme eri organisaatioiden viestintäsyötteiden yhdistämistä sosiaaliseen toimintaympäristöön MediaWiki -sisällönhallintajärjestelmän avulla, erilaisten käyttäjäroolien tarpeita painottaen.

    www.rekrywiki.fi

    WorkPlace Pirkanmaa 2010 – Automaattisin viestintätoimintoihin perustuva yhteisöllinen verkkopalvelu julkisorganisaation projektihallintaan ja palvelutuotantoon.

    WorkPlace Pirkanmaa -verkkopalvelu on toteutettu avoimen lähdekoodin sisällönhallintajärjestelmän avulla käyttäen WordPress -ohjelmistoratkaisua. Avoimen ympäristön periaatteella toteutettu työkalu sisältää ratkaisut uutisointiin, micro-bloggaamiseen, dynaamiseen ja staattiseen sisällönhallintaan, tapahtumahallintaan ja kehittyneeseen palautemekanismiin.

    www.workplacepirkanmaa.fi

    Kysy projekteistamme lisää täyttämällä yhteydenottolomake.

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